RockGame S.A. operates in the video game market, specializing in the production and publishing of games for personal computers and consoles. The Company was founded in 2019, and its development has been based on the dynamic scaling of its project portfolio as well as the creation and development of subsidiaries that supported production processes and enabled the simultaneous execution of multiple projects.
The Issuer operates in the segment of low- and mid-budget games, focusing on delivering high-quality productions at accessible prices, built around attractive mechanics and unique ideas. RockGame S.A.’s ambition is to gradually increase the scale of its projects, expand its genre portfolio, and build a strong brand recognized on the international market.
The Company’s products are sold worldwide through digital distribution, mainly via Steam, the world’s largest distributor of PC games. At the same time, the Company is developing its capabilities in porting games to consoles, including Nintendo Switch, Xbox, and PlayStation. As is standard across the industry, each platform charges a commission on sales, typically ranging from 5% to 30%, which represents a standard operating cost.
RockGame S.A.’s Production Model
The key elements of RockGame S.A.’s production model are as follows:
1. Productions with a distinct identity
The Company focuses on games that combine accessible design with modern solutions. The studio’s projects often merge elements of different genres, such as simulation with survival or narrative elements, allowing them to stand out from the competition and attract players seeking unique experiences.
2. Building universes and IP reusability
The Issuer aims to develop games in a way that enables the creation of expansions, sequels, and spin-offs. As a result, the Company’s intellectual property may be used and monetized over the long term across various iterations.
3. Use of artificial intelligence (AI)
One of the foundations of the Issuer’s business model is the implementation of AI in production processes. Artificial intelligence supports the Company, among others, in:
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creating graphic and concept assets,
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automating quality assurance testing,
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analyzing market trends and player feedback,
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optimizing narrative processes, including dialogue and story development,
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developing intelligent NPC systems in games.
The implementation of AI allows the Company to significantly optimize costs, shorten production cycles, and increase team efficiency, which constitutes one of the Issuer’s key competitive advantages.
4. Close cooperation with the community
The Company places strong emphasis on engaging players at every stage of project development. It publishes devlogs, community updates, and enables players to have a real impact on the shape of selected mechanics and visual aspects of individual games. Regular events, contests, and interaction with players help build a loyal community and strengthen the sales potential of new releases.
5. Synergy within the group of associated companies
The Issuer holds shares in several associated entities, which enables the Company to carry out parallel projects, share resources and know-how, and diversify risks. This model allows for more efficient management of the production pipeline and increases operational flexibility.
6. Agile methodologies and a culture of innovation
The Company works using agile project management methodologies, including Agile and Scrum, which allow it to respond quickly to market changes and adapt games to player expectations. Each team member has space to experiment and propose ideas, which fosters innovation and helps retain talent within the Company.
RockGame S.A.’s Publishing Model
In addition to its development activities, an important element of the Issuer’s operations is its publishing model, based on cooperation with external game development studios. RockGame S.A. acts as a publishing partner, providing support at many stages of product development — from concept, through production, to marketing and distribution.
The key elements of the publishing model are as follows:
1. Project selection
The Company focuses on the careful selection of external projects. The selection criteria include:
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the game’s market potential,
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the uniqueness of its mechanics or storyline,
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niche but promising market segments, such as simulators, survival games, and strategy games,
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the possibility of expanding the IP in the future.
The Issuer uses its experience and market data, including AI-based analyses, to assess the attractiveness of a given project.
2. Financing and production support
RockGame may co-finance selected projects, offering developers a development budget in exchange for a defined share of revenues. This model minimizes risk for smaller teams while giving the Company access to a broader production pipeline.
In addition, the Issuer supports partner studios through:
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production consulting,
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access to know-how and tools,
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access to associated companies for outsourcing selected assets or functions.
3. Marketing and promotion
As a publisher, RockGame S.A. is responsible for the game’s marketing and PR campaigns, including:
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preparation of visual materials, such as trailers, screenshots, and key art,
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communication with media and influencers,
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promotion during game festivals, such as Steam Next Fest,
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cross-promotion within its own portfolio, for example by advertising a new game in a launcher or in other titles published by the Issuer.
4. Distribution and sales
The Issuer handles the publication of games on major sales platforms, including Steam, Epic Games Store, GOG, Microsoft Store, Nintendo eShop, and PlayStation Store. Agreements with developers define revenue shares depending on production and marketing costs incurred.
In the future, the Company also plans to develop its own distribution channels, such as an online store, which would allow it to reduce commissions charged by external platforms.
5. IP development and long-term monetization
As a publisher, RockGame S.A. does not limit its involvement solely to the game’s launch. It supports projects in the areas of:
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updates and expansions, including DLC,
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porting to other platforms,
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building long-lasting brands that may lead to sequels and spin-offs.
RockGame S.A.’s business model is based on the creation and publishing of games with strong sales potential, while maintaining cost control and optimizing processes through AI. The Issuer combines a well-considered product strategy with active community engagement. This enables the Company to flexibly adapt to changing market trends, scale its operations, and build long-term value for shareholders.
RockGame S.A. debuted on the NewConnect market on 15 May 2026.